I gave a short overview of innovation in large companies at the Lean UX New York conference this morning. As I do more of these, I’m starting to realize that the following facts build on one another:
- Technology is reducing the economic order quantity of things, making the first unit produced cost as little as the millionth, because services and on-demand tools (like clouds, social media, and digital channels) mean there isn’t a big chunk of up-front investment.
- As a result, the cost of experimentation (and being wrong carefully) drops precipitously.
- At the same time, the chance that something beyond your control means you’ll fail has risen, because we face a shortage of attention and a flat-earth competitive environment.
- This means the organization’s ability to learn (cycle time) is more important than the barriers to entry into the current market (scale).
Slides below.
Tilting at Windmills: Intrapreneurship in large organizations from Lean UX NYC 2014 from Tiltmill
Lean UX NYC 2014: Tilting at Windmills
Technology is making the first unit cost as little as the millionth, which means the cost of experimentation drops and an organization's ability to learn becomes its most important competitive advantage.