Lenny’s podcast: Subversive marketing strategies for startups

Chat with Lenny Rachitsky about subversive marketing strategies for startups. How can scrappy companies use creative, boundary-pushing tactics to get attention and win customers away from established players?

Lenny’s podcast: Subversive marketing strategies for startups

I got to talk with my old friend and Year One Labs alum Lenny Rachitsky, looking at how the subversive mindset and go-to-market tactics of Just Evil Enough apply to the changing role of product managers.