Why Product-Market Fit Isn’t Enough: Alistair Croll on Product-Market-Medium Fit
A talk on why product-market fit alone isn't enough. The real challenge is product-market-medium fit: finding not just the right product for the right market, but the right channel and message to reach that market effectively.
A talk on why product-market fit alone isn’t enough. The real challenge is product-market-medium fit: finding not just the right product for the right market, but the right channel and message to reach that market effectively.